London Jewelers has built and cultivated relationships with generations of highly discerning customers, who are drawn to our unparalleled standards of service and excellence.
It was with great pride that we accepted the privilege of becoming an Official Rolex Jeweler, as the brand sets the global standard for exquisitely crafted, high-performance timepieces.
From the very start, precision timekeeping has been in our DNA. Our founder Charles London, a self-taught clockmaker from Poland, emigrated to the U.S and established a business at the estates along Long Island's Gold Coast. He visited each client's home weekly to wind and maintain their 8-day clocks their clocks and offered watch and clock servicing on site. By 1926, he had opened a small shop in Glen Cove, where he performed repairs. Fast forward to the 1940s, when Charles’ daughter Fran married Mayer Udell – also a self-taught watchmaker – and the couple joined her family's business.
Fran and Mayer's son, Mark Udell, began working with his parents in the early ’70s. He and his wife Candy, who had also joined the family business, developed a keen interest in prestige timepiece brands, especially Rolex. Despite some initial hesitancy from his parents, the young couple knew it was the right move to bring Rolex to their established Long Island clientele. London Jewelers first allotment of timepieces from the brand sold out within days, and a long-lasting partnership was born.
As London Jewelers began to expand, Rolex grew with us. Together, we unveiled a dedicated Rolex brand experiences within our Americana Manhasset flagship in 1984.
We headed to the Hamptons, bringing our signature service and product assortment, including Rolex, to East Hampton in 1996 and Southampton in 2002.
The long anticipated and vastly expanded Watch Salon at our Americana Manhasset flagship was unveiled as a dedicated Mecca for the best watch brands in the world to be housed all under one roof. It was an honor to become home to a 740-sq.-ft. space exclusively highlighting Rolex, showcasing a vast array of iconic designs along with their newest innovations.
Our latest expansion was the opening of a Rolex boutique in The Mall at Short Hills, New Jersey’s preeminent upscale shopping destination. The store brings the unmatched product, service and expertise synonymous with the Rolex and London Jewelers names to an entirely new locale.
London Jewelers is proud to announce the grand opening of its new Rolex space at Americana Manhasset, Long Island’s premier luxury shopping destination. The stunning 2,179-square-foot location marks an exciting new chapter in the longstanding partnership between Rolex and London Jewelers.
London Jewelers announces the opening of their new Rolex Boutique in East Hampton, NY. Located in the heart of East Hampton at 28 Newtown Lane, the new Rolex Boutique is well situated to offer clients heading East an enjoyable experience in a luxurious coastal setting. Housed in the former Odd Fellows Hall, built in 1897 by architect Joseph Greenleaf Thorp, the building is now recognized as a historical landmark. Originally designed as a summer cottage, this 4,800-square-foot heritage site has benefited the community as a cultural, social and commercial location for more than a century. This storied house, in its newest life as a Rolex Boutique, offers an elegant and intimate setting in which clients can connect with the brand as they explore the World of Rolex.
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